UX Design

UX design is all about identifying and solving user problems. User experience design is a human-first way of designing products. UX design usually comes first in the product development process, followed by UI.

UX Design Overview

What is UX design?

User experience (UX) design is interested in how a product will be experienced by the end-users rather than how it looks. It promotes product development that aligns with end users’ wants, needs, ambitions, motivators, and pain points. It focuses on how users may engage with a potential product in the context of their day-to-day lives.

That stated UX design is not only product design. It is primarily a research-based framework that ensures products are suitable to their target markets and are seamless and pleasing to use.

What do UX designers do?

UX designers utilize a variety of marketing, consumer behavior, data analysis, and research skills. They understand their audience, test assumptions, generate ideas, arrive at actionable findings, test those findings, and go back to the drawing board if essential. These steps and recurrence of various actions suggest that UX design is, by meaning, a , iterative, non-linear process.

10 steps to UX design:

  • CONSULT: Meet with the stakeholders to discuss the product vision, target market, and business goals the product would help facilitate. 
  • USER RESEARCH: Observe target users and interview, survey to get a sense of their needs, wants, aims, motivations, and pain points along the way. Create detailed user personas to follow.
  • MARKET RESEARCH:  Evaluate the competition and identify trends, voids, and options in your suggested product’s marketplace.
  • DEFINE: Use research results to clarify the user-identified problems and goals your product will strive to solve and promote. 
  • IMAGINE: Brainstorm general product layouts, features, and content that strive to solve defined problems.
  • WIREFRAME: Use concepts from the ideation stage to assemble and map a series of basic wireframe sketches representing the app or web pages using a wireframe tool.
  • PROTOTYPE: Use wireframes to develop a basic example that users can be navigated for testing purposes.
  • TEST: Allow users to interact with initial prototypes, monitor those interactions, and gather feedback about usability, features and general feelings. 
  • ITERATE: Use previous test results to update prototypes, review assumptions, and brainstorm other features that might eliminate conflict points and improve user satisfaction. 
  • DELIVER: Transfer the final iteration of the prototype—along with usability-test reports, wireframes, site maps, personas, and flowcharts—to the User Interface (UI) designer.

UX design | Recap:

  • Concerned with how a product will be experienced rather than how it looks.
  • Research-based and user-centered approach—design based on what users want and need, not what businesses want to sell them.
  • Yields a series of deep user insights and basic prototypes to guide the final design.
  • Confirms product-market alignment (more on that in the next article).

Key Details

Price: TBD
Setting: Remote
Duration: TBD
UX Design

Frequently asked questions, answered.

UX is research-based and concentrates on product experience rather than design details. It delivers results that confirm that products are suitable for end-users and meet their form, functionality, and problem-solving expectations. 

UI is design-based and concentrates on how product appearance impacts user interaction. It uses interactive design best practices to confirm that UX insights are made to be attractive, intuitive, accessible interfaces that satisfy its users and bring them where they want to go. 

Hourly rates range from $125 to $250 per hour, depending on the experience level of the developer/consultant and if it’s standard front-end development or requires back-end development that affects the core PrintNow code base.

The short answer is we offer both, but generally, customers are more comfortable with a per-project flat rate. Overall, the pricing structure you choose depends greatly on many variables and comes down to what makes the most sense for you.

Charging per hour

Charging an hourly rate is a better option in some scenarios. If the scope of work isn’t clear from the outset, we may recommend this approach. Or we may offer a service to properly define project details to help it move to a per-project flat-rate option. Per-hour pricing also works well for maintenance updates or long-term ongoing projects.

Charging a per-project flat rate

Charging a flat rate makes the most sense when the client brief is clear and structured, and we can predict how much work the project will entail. Some clients are more hesitant to agree to a flat rate. Presenting one flat rate before any work is done can make some clients nervous or cause sticker shock, prompting them to go elsewhere.

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