UI Design

UI design is all about creating intuitive, aesthetically-pleasing, interactive interfaces. The UX designer maps out the bare bones of the user journey; the UI designer then fills it in with visual and interactive elements.

UI Design Overview

What is UI design?

User Interface (UI) Design is interested in how a product’s appearance affects a user’s interactionUI assembles digital interfaces that are intuitive, seamless, navigable, and enjoyable for end users.

To achieve this, a great UI designer will include UX research outcomes to ensure that the visual look of the interface aligns with users’ anticipations while the functional qualities of the interface solve users’ issues. UI follows a strict collection of usability best procedures for items like color, contrast, typography, button placement, and visual brand continuity.

These approaches are based on a standard visual language that users expect from comparable interfaces and create users’ experience via a digital product that feels logical, steady, naturalistic, and enjoyable.

What do UI designers do?

UI designers use a variety of design, interactive psychology, primary research, and data arrangement knacks throughout their approach. Although UI is more linear than UX, it is still logical since designers depend on user testing to pinpoint flaws in the final mockup and make changes.

7 steps to UI design:

  • CONSULT: Connect with the stakeholders to discuss the product vision, target market, and business goals. 
  • USER RESEARCH: Follow target users and interview, survey to understand their needs, wants, aims, reasons, and pain points along the way. Develop detailed user personas to follow.
  • MARKET RESEARCH:  Evaluate the competition and identify trends, gaps, and choices in your suggested product’s marketplace.
  • DEFINE: Use research results to describe the user-specified issues and goals your product will aim to solve. 
  • IMAGINE: Brainstorm standard product layouts, features, and content that aspire to solve specified problems.
  • WIREFRAME: Use concepts from the previous stage to create and map a sequence of basic wireframe drawings displaying the app or web pages using a wireframe tool.
  • PROTOTYPE: Use wireframes to create a basic prototype that users can navigate for testing purposes.
  • TEST: Allow users to interact with initial prototypes, observe those interactions, and collect feedback around features, usability, and general feelings. 
  • ITERATE: Use previous test results to revise prototypes, review speculations, and brainstorm additional features that could solve friction issues and improve user satisfaction. 
  • DELIVER: Transfer the final prototype version with usability testing reports, site maps, personas, wireframes, and flowcharts to the User Interface (UI) designer.

UI design | Recap:

  • Concerned with how a product’s appearance affects a user’s interaction with it.
  • Based on a conventional set of interactive design standards and best practices.
  • Design as a path for seamless user interaction.
  • Results in a final, polished, user-friendly interface design.

Key Details

Price: TBD
Setting: Remote
Duration: TBD
UI Design

Frequently asked questions, answered.

UX is research-based and concentrates on product experience rather than design details. It delivers results that confirm that products are suitable for end-users and meet their form, functionality, and problem-solving expectations. 

UI is design-based and concentrates on how product appearance impacts user interaction. It uses interactive design best practices to confirm that UX insights are made to be attractive, intuitive, accessible interfaces that satisfy its users and bring them where they want to go. 

Hourly rates range from $125 to $250 per hour, depending on the experience level of the developer/consultant and if it’s standard front-end development or requires back-end development that affects the core PrintNow code base.

The short answer is we offer both, but generally, customers are more comfortable with a per-project flat rate. Overall, the pricing structure you choose depends greatly on many variables and comes down to what makes the most sense for you.

Charging per hour

Charging an hourly rate is a better option in some scenarios. If the scope of work isn’t clear from the outset, we may recommend this approach. Or we may offer a service to properly define project details to help it move to a per-project flat-rate option. Per-hour pricing also works well for maintenance updates or long-term ongoing projects.

Charging a per-project flat rate

Charging a flat rate makes the most sense when the client brief is clear and structured, and we can predict how much work the project will entail. Some clients are more hesitant to agree to a flat rate. Presenting one flat rate before any work is done can make some clients nervous or cause sticker shock, prompting them to go elsewhere.

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