web to print company logo

Print Store Product Development

Product development is everything related to your product catalog published on your Print Stores. It can be in form of category landing pages and/or product templates accessed with the Print Editor.

Product Development Overview

Planning a web-to-print e-commerce website - Product and product catalog considerations

Carefully planning a web-to-print e-commerce website is essential to its success, and your product catalog decisions are at the heart of that process. We ask the following product and catalog questions when planning a new eCommerce website with our customers.

What types of products will you be selling?

Web-to-print sites go beyond standard shopping cart items and support many print product types offered in different ways. When defining your product catalog in PrintNow, be aware of all the available product types and methods you want users to interact with your product pages.

PrintNow product types:

  • Any standard size product that is front only printing or front & back printing
  • Any custom-size product defined with a specified width & height based on your predefined min & max conditions
  • Book printing like perfect bound booklets, saddle stitch booklets, spiral coil booklets, wire coil booklets, & photo books 
  • Mailing products that require data list management or EDDM full service
  • Any standard size print packaging product with a custom die line and 3D model to attach to the product
  • Any parametric print packaging standard with variables like length, width, & height dynamically generated die line and 3D model
  • Products with predefined imprint areas like promotional products or other branded merchandise
  • Static add-to-cart items or inventory based products
  • Custom upload products based on calculator selections
  • Template products loaded in HTML Print Editor attached to specific proofing modes.
  • Digital downloadable products
  • Offline products that require a form or contact to get pricing

How many products will you be selling?

Once you understand the different product types available for your products, you can determine how many products you will be selling of each type. It will impact how long it will take to develop the store (more products = more content to create and load into the Print Store).

How many categories does your website have?

We also need to know how to organize your product catalog. The navigation and search in your online store will be how your customers find your products. Planning how your products will appear will impact your Print Store development and how well it converts visitors to customers.

What order options will your products have?

That’s where pricing with order options comes in. Pricing may include available Quantities, Printed Sides, Sizes, Turnarounds, and order options like Paper Stock, Folding, or Proof options. So, we’ll ask you what option groups your products have in the planning stage and what option items are under each group. You’ll be able to edit your actual prices by exporting and importing after the basic setup is complete.

Who will create and load your catalog information, including categories and product items?

The creation and loading of product information can be time-consuming. Most people underestimate how long it will take. It is the leading cause of delays in launching new eCommerce websites. Most eCommerce developers (including us) will assume that you will supply and load all product information yourself unless you specifically ask us to do it for you. You’ll usually need to provide the following information as a bare minimum:

Categories

  • Category Name
  • Image Url’s
  • Short Description
  • Long Description
  • Extended Content

Products

  • Product Type
  • Product Name
  • Item Number (SKU)
  • Category Name
  • Image Url’s
  • Short Description
  • Long Description
  • Extended Content

What should your product pages look like

Most eCommerce websites follow a fairly generic approach to presenting product pages. If you need anything different, we need to know about it.

The generic approach will usually include the following:

  • Product name
  • One or more product images (multiple images as the main image plus optional clickable thumbnails of the others)
  • Price calculator with available options
  • Descriptions
  • Action buttons

In addition, you may have different types of products that need to be displayed differently. We need to know this too. For example, some pages may default to a product browser with many versions and filters, and others will have one product landing page with specific action buttons.

Do you want to upsell via Related Products?

Related Product displays are great for upselling, but their implementation can be complex or straightforward. We need to know whether you want to include related product displays on product pages. Including them will involve some configuration of the eCommerce platform during development. The visual design will also need to take account of these on the product page displays. Some options for Product displays include:

  • A tagged list of products from the same category
  • A tagged list of products across multiple categories
  • A mapped list of related products on product detail pages

Do you want to upsell via Related Products?

Related Product displays are great for upselling, but their implementation can be complex or straightforward. We need to know whether you want to include related product displays on product pages. Including them will involve some configuration of the eCommerce platform during development. The visual design will also need to take account of these on the product page displays. Some options for Product displays include:

  • A tagged list of products from the same category
  • A tagged list of products across multiple categories
  • A mapped list of related products on product detail pages

Conclusion

These are the main questions we ask customers about their products and product catalog when scoping and planning a new eCommerce development project. There is a lot to consider here – but the scoping process will go faster, and you will be better informed about what you will get at the end of reviewing it.

Key Details

Price: TBD
Setting: Remote
Duration: TBD
Product Development

Frequently asked questions, answered.

Get More Information About PrintNow Development Services

Want to learn more? We can help find the service that’s right for you.

web to print software team member

Need additional help or more marketing services?

For deeply customized execution or consultancy services, our partners offer a wide range of services to help you grow better. To find out more, click here.

Contact PrintNow​

Let’s get this conversation started. Tell us a bit about yourself, and we’ll get in touch as soon as we can.
Privacy Policy: We hate spam and promise to keep your email address safe​